One of the biggest events of the season, Mileage bagged the event through a multi agency pitch.
Our edge over the closest competitor was our ability to understand and bring to the table world class state-of-the-art event technology, which amongst others included D & B Sound, LED Walls 6mm & 10mm Barco, product unveiling mechanism, lasers and special effects, hospitality and entertainments. Add to it our strong track record of managing live events. It was a unique example of successfully executing a large format event in a multicultural environment as our brief came directly from the counterparts in Korea.
The event had a press conference during the day with an address and live presentations by the top management of LG Korea & LG India, including no less than the managing Director of LG Korea and country head LG India. Bollywood celebrity Minissha Lamba was invited to add to the glam quotient to the….entire event the evening and the success story of LG in India was highlighted through unique sand animation presentation and mime acts by top artists.
The show ended with laser show and scintillating performances by Olympic participant gymnasts, the best available in the country. Our team commissioned the entire event with elan to the full satisfaction of the main clients LG Korea.
The actual or measurable benefit to be derived by organising an event is what inspires any company to undertake activities such as product launches, conferences, etc.